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Green Ribbon Campaign Sparks Increased Discussion of Mental Health

Campaign evaluation

78% of people who saw See Change’s Green Ribbon campaign in May 2013 say they now feel more comfortable in having a conversation about mental health. Market research conducted by Millward Brown Lansdowne on this month-long drive to get Ireland talking about mental health has found that the green ribbon symbol that was distributed free of charge across the country by See Change and its 80 partner organisations and worn by over 150,000 people has given rise to increased discussion of mental health.

Key findings: 

  •  Almost half of Irish adults who saw the Green Ribbon campaign have been hearing conversations about mental health among family, friends and at work since the campaign. 

  • 78% of Irish people now feel more comfortable in having a conversation about mental health. 

  • 62% say the Green Ribbon campaign has encouraged them to start conversations about mental health. 

  • 87% feel it is important to continue to have open conversations about mental health with friends/ family/colleagues in our daily lives.

John Saunders, director of See Change said; “Even if one person takes a personal role in starting a conversation about mental health, it can have the power to get whole communities talking openly and foster real change in the way we, as a nation, handle our own and others’ mental health.”

He continued “The fact that the simple act of wearing a green ribbon opened the door for so many conversations about mental health shows that you don’t need to be an expert to start talking about mental health or have all the answers. Oftentimes, the most helpful thing you can do is to let someone know that you are there for them and simply listen.”

Highlights of the Green Ribbon campaign included:

  • Story-sharing evening with Marian Keyes and Sinead Desmond at Smock Alley Theatre; 

  • National tour of specially commissioned theatre piece “Box of Frogs” starring Mary McEvoy, John Moynes and Dil Wickremasinghe. 

  • Nationwide “Let’s Talk & Walk” forest walk series with IFA, Coillte and Mental Health Ireland;

  • Giant Green Ribbon art installation at Heuston Station

  • Cross-party support from Taoiseach, Tánaiste and all party leaders

  • Green Ribbon single “Hey Sean” by Dermot Lambert released in Irish charts; 

  • Selected programming on Newstalk FM (Official media partner for May 2013

  • Supported by all 3,800 Iarnród Éireann staff.with 20,000 ribbons distributed across the rail network (Official distribution partner for May 2013.) 

To read more from the report please log onto the following link: Green Ribbon Campaign 2013 Impact Report  or click on the image below.

For more information, and to arrange interviews contact:

Sorcha Lowry, Communications Officer, See Change Campaign National Office, 38 Blessington Street, Dublin 7

T: + 1 8601620 M: + 86 7954391 E: Twitter: @SeeChangeSorcha


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